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What my 17yrs experience taught me about Sales Performance in Tech Companies?

Any commercial enterprise got to consistently generate sales to sustain and scale. Everything else, costs money. With this belief, I have been aligning myself with the “customer first” mindset. Till date, I have debates about who is paying salaries for the employees? Is it the employer or the customer? I believe, it’s the latter. Well, if

What Are Your Target Markets Post COVID-19?

What are your target markets post COVID-19? In this blog we are focusing on the Tech sector where it is hyper competitive and the impact of COVID-19 on all business owners will result in many winners and losers. For Tech CEOs contemplating their new business strategies in this “new normal” era you will have to

Adding Value to Existing Customers

ADDING VALUE TO EXISTING CUSTOMERS     Businesses of all types and sizes, should look at adding value to their existing customers for growth opportunities. The statistical evidence shows acquiring new customers takes 6-10 times more effort and cost than to grow revenues from existing customers. For some traditional marketers this is counter-intuitive because classical

What is the “relationship status” software vendors aspire to achieve with their clients?

 1. Empanelled or Registered Vendor :– a vendor who has proven set of offerings and credentials strives to get registered with the client’s vendor management team. 2. Preferred Vendor :– a vendor who established their credibility with the client by successfully delivering one or more projects. In this case, client may see you as preferred

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Apple Stores Cx Program – 5 Steps of ServiceNow, let’s see how Steve Jobs and Apple took its inspiration from The Ritz Carlton to a whole new level. Apple has about 453 retail stores with 265 in the US. As you may already know, Apple has most profitable Retail Stores in the world! Many of you who visited Apple Stores must have gone through a distinct experience where the staff (Geniuses) is not interested in selling their products but to build lasting relationships and improving quality of lives through their products. Apple Stores also has something known as Genius Bar; customer support service. For software and services, customers can get support by phone or chat. For product repairs, customers go to support centers (stores) to talk to Geniuses at work. Geniuses are support staff who have extensive knowledge of Apple’s products, and they work with customers face to face to provide technical support and troubleshoot hardware problems. The core of Apple Stores’ success lies in its obsessive culture to serve customers. And the culture is embodied by its staff who are hired for their passion, attitude and spirit than experience, knowledge or degrees. Apple invests tons of money in hiring, training and imbibing the value of creating magical and memorable experiences for its customers. Apple adopted ‘5 Steps of Service’ approach while The Ritz Carlton has 3 steps of service. And these 5 steps use APPLE brand name as acronym/expansion. Let’s see what each of them stands for; A: Approach customers with a personalized, warm welcome P: Probe politely to understand customer’s needs P: Present a solution for customer to take home today L: Listen for and resolve issues or concerns E: End with a fond farewell and an invitation to return Ironically, companies like Apple which does not focus on selling its products ends up becoming one of the most sold, used and valued products/brands in the world. With 5 steps of service approach, we can’t help but end up being Apple customers! Brand Digital Stories
Apple Stores Cx Program – 5 Steps of ServiceNow, let’s see how Steve Jobs and Apple took its inspiration from The Ritz Carlton to a whole new level. Apple has about 453 retail stores with 265 in the US. As you may already know, Apple has most profitable Retail Stores in the world! Many of you who visited Apple Stores must have gone through a distinct experience where the staff (Geniuses) is not interested in selling their products but to build lasting relationships and improving quality of lives through their products. Apple Stores also has something known as Genius Bar; customer support service. For software and services, customers can get support by phone or chat. For product repairs, customers go to support centers (stores) to talk to Geniuses at work. Geniuses are support staff who have extensive knowledge of Apple’s products, and they work with customers face to face to provide technical support and troubleshoot hardware problems. The core of Apple Stores’ success lies in its obsessive culture to serve customers. And the culture is embodied by its staff who are hired for their passion, attitude and spirit than experience, knowledge or degrees. Apple invests tons of money in hiring, training and imbibing the value of creating magical and memorable experiences for its customers. Apple adopted ‘5 Steps of Service’ approach while The Ritz Carlton has 3 steps of service. And these 5 steps use APPLE brand name as acronym/expansion. Let’s see what each of them stands for; A: Approach customers with a personalized, warm welcome P: Probe politely to understand customer’s needs P: Present a solution for customer to take home today L: Listen for and resolve issues or concerns E: End with a fond farewell and an invitation to return Ironically, companies like Apple which does not focus on selling its products ends up becoming one of the most sold, used and valued products/brands in the world. With 5 steps of service approach, we can’t help but end up being Apple customers! Brand Digital Stories

You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.