Top 10 Revenue Metrics for Sales Leaders

As a Sales/Revenue Leader, you may be tracking certain type and number of metrics already.

While there are more than 10 such metrics, highlighting what I believe are important.

1. Average Sales Cycle – The average amount of time it takes from first customer contract to deal close

2. Win – Loss Rate – The number of deals won divided by the total number of deals

3. Average Contracts Value – The total value of contracts sold divided by the number of contracts sold

4. Revenue Per Sales Exec – The total sum of revenue sold by sellers divided by the number of sellers

5. Average Deal Size – The total sum of revenue divided by the number of deals sold

6. Customer Acquisition Cost (CAC) – The combined sales and marketing costs divided by the number of new customers

7. Customer Lifetime Value – The present value of future profits coming from a customer relationship over the lifetime of the customer journey

8. Customer Churn – The number of accounts lost

9. Pipeline Addition – The expected dollar value of new opportunities added to the pipeline

10. Net Promoter Score (NPS) – How likely is it that an existing customer would recommend your business to a friend or colleague on a scale of 0 to 10?

Promoters 9 to 10
Passives 7 to 8
Detractors 0 to 6

NPS = % Promoters – % Detractors

#B2BSales #B2BRevenue #B2BMarketing #Salesenablement #Salesoperations