3 defining measures of Sales and Marketing success 🌈

💡 1. Current Selling Period Pipeline Health

Whether you sell based on a monthly or quarterly sales cycle, how healthy is the current pipeline (qualified opportunities expected to close this period)?

And how confident are you based on that pipeline sales and quality that you’ll hit or exceed your sales goal?

💡 2. Qualified Pipeline For The Next Two Selling Periods

Most sales organizations put their entire focus on the current selling period, and don’t start looking at the next selling period until, the first day or week of that next period.

If you sell on a monthly sales cycle, you should constantly keep an eye on the growth of opportunities 60 and 90 days out.

💡 3. New Opportunities Created

This measure is independent of specific closing date, but is absolutely tied to your common definition of what a qualified, new opportunity looks like.

It’s unlikely you’re setting up new qualified opportunities for nine months from now if you’re on a monthly sales cycle, but those opportunities will likely be spread out across 1–4 months in the actual sales pipeline.

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You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.