Wells Fargo – Well Placed to become Customer-centric Bank.

October 7, 2020 By

 

Wells Fargo’s ‘enterprise strategy’ revolves around two key components:

1. Transformation through learning from challenges
2. Becoming more customer-focus

How ‘digital transformation strategy’ is driving enterprise strategy?

1. Centralized Innovation lab, few innovations – real-time credit card alerts, control tower, predictive banking, and more…..
2. Digital account opening
3. Enhance payment capabilities
4. Build personalized experiences
5. Omni-channel Cx
6. Leverage advanced technologies like AI, biometrics, security and more….



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.