HomeMarketing & SalesHow to improve “Sales Performance” of your company? And how “Account Based Strategy (ABS)” can help in acquiring/growing business through “Enterprise Customers”?

How to improve “Sales Performance” of your company? And how “Account Based Strategy (ABS)” can help in acquiring/growing business through “Enterprise Customers”?

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
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The Problem Statement :

1. Sales executives are not meeting the revenue goals
2. Prospecting is not effective
3. Time, skills gap to map the target accounts

The Solution :

1. Significantly improve the chances of acquiring new logos through “actionable intelligence”
2. Expand reach and accelerate your “footprint” in the existing accounts
3. Save time, money, effort and the opportunity cost of your sales executives

HOW to Do It :

1. Understand your business goals by; must-win accounts, sales executive, offering and geography
2. Provide “actionable intelligence” to connect with your must-win accounts; emotionally, personally and professionally
3. Cover broader and deeper aspects about your must-win accounts for sales and marketing collaboration

WHO to Choose as an ABS Partner?

1. Specialist Partner with holistic understanding and experience of multiple functions within an organisation
2. Engaged with senior leaders and CXOs of customers
3. Demonstrable experience of creating success using ABS
4. Acts as a consulting partner with research, insights and advice.



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.