My thoughts ✍️ on implementing “Sales Enablement.” 🌈

In my earlier posts, I shared my thoughts on Sales Enablement business case, goals and it’s impact on KPIs/Metrics 🎯 📊 📈

In this post, I am sharing my thoughts on how to implement Sales Enablement ✍️ :-

💡 1. Leverage Best Practices :-

✅ Early adopters have implemented with “trial & error” and refined their strategy over a period of time.

✅ Organizations keen to adopt Sales Enablement now have access to these best practices and lessons learnt to start-off on a better note, now than before.

💡 2. Formalized Charter :-

✅ The maturity of a Sales Enablement function is directly related to formalization of a “charter” to achieve better win rates, quota attainment, retention, and collaboration.

✅ It’s essential to formalize this initiative right from the top with well defined goals, priorities 🎯 and a dedicated team.

💡 3. Commitment :-

✅ Organizations that have dedicated team and tools for more than 2 years have better “Win Rates and Quota Attainment.” 🏆 💰

✅ Long-term resources commitment – people, process, and technology – is necessary for Sales Enablement to reach its full potential.

I am keen to know where’s your organization in this journey? 🤔

#SalesEnablement #B2B #B2BSales #WinRates #SalesQuota



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