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What my 17yrs experience taught me about Sales Performance in Tech Companies?
Any commercial enterprise got to consistently generate sales to sustain and scale. Everything else, costs money. With this belief, I have been aligning myself with the “customer first” mindset. Till date, I have debates about who is paying salaries for the employees? Is it the employer or the customer? I believe, it’s the latter. Well, if
What Are Your Target Markets Post COVID-19?
What are your target markets post COVID-19? In this blog we are focusing on the Tech sector where it is hyper competitive and the impact of COVID-19 on all business owners will result in many winners and losers. For Tech CEOs contemplating their new business strategies in this “new normal” era you will have to
Adding Value to Existing Customers
ADDING VALUE TO EXISTING CUSTOMERS Businesses of all types and sizes, should look at adding value to their existing customers for growth opportunities. The statistical evidence shows acquiring new customers takes 6-10 times more effort and cost than to grow revenues from existing customers. For some traditional marketers this is counter-intuitive because classical
What is the “relationship status” software vendors aspire to achieve with their clients?
1. Empanelled or Registered Vendor :– a vendor who has proven set of offerings and credentials strives to get registered with the client’s vendor management team. 2. Preferred Vendor :– a vendor who established their credibility with the client by successfully delivering one or more projects. In this case, client may see you as preferred
