- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
We may think Buyer has more power in a buying journey., it’s largely true. However, Sellers also wielding power in this journey, thanks to Technology.
Seller has now access to these Buyer insights 💡 :-
1) What buyer is looking for on product review sites like G2, Good Company
2) Buyer’s “moments & movements” on Seller’s website
3) Buying Intent data per Buyer’s activity on the Internet – webinars, whitepaper downloads, learning sources, searches…
4) Sellers can run targeted ads with relevant messaging and trail Buyers, online
5) Track Buyer behavior to such targeted ads
6) Insights into Buyer’s technology landscape, vendors
7) Access to Buyer’s professional and to some degree personal life
8) Just 2 degrees of separation to connect with Buyers, in most cases
9) Know a lot about Buyer’s company and latest news…
What do you think? I would love to know your thoughts…
#sales #technology #b2b #data #marketing #learning #adtech
