Who you want to be a HERO to ? 💪

Being a HERO in the context of “Sales Enablement” :-

💡 1. Your ideal target customer (company)

💡 2. Your target buyer (individual)

💡 3. What are you helping to achieve? (Job to be done)

Example of a HERO statement 🌈 :

“WINsights is a HERO to $5 – $50 million revenue Tech & Software companies CEO who wants to accelerate growth through 1 : 1 and 1 : Few Accounts based strategy.”

Notice the example, covering all 3 points.

⚡️ However, you may need to work with other senior leaders roped in by the CEO, which is fine.

🤝 In the case of WINsights, it’s Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO).

Here are few “insights” to crystalize your HERO statement and strategy 🎯 :-

✨ You can’t be a HERO to Everyone

✨ Knowing who you CAN’T sell to is as important as knowing who you can sell to

✨ Even with your ideal customers, you can’t do everything for them (all jobs)

✨ Pick ONE type of ideal target customers and ONE Job and OWN it

✨ “Narrow & Deep” is the key to “being the best” in the world.

Curious to know, what’s your company’s HERO statement ? 👍

#idealcustomer #accountbasedmarketing #salesenablement #accountplanning #strategyalignment