- March 7, 2023
- Posted by: Gopal Krishna
- Categories:
Account Based Strategy (ABS) fosters organization-wide collaboration to acquire enterprise customers.
WHY ABS?
The Problem Statement :
1. Sales executives are not meeting the revenue goals
2. Prospecting is not effective
3. Time, skills gap to map the target accounts
The Solution :
1. Significantly improve the chances of acquiring new logos through “actionable intelligence”
2. Expand reach and accelerate your “footprint” in the existing accounts
3. Save time, money, effort and the opportunity cost of your sales executives
HOW to Do It :
1. Understand your business goals by; strategic accounts, key accounts
2. Create “actionable intelligence” to connect with accounts; emotionally, personally and professionally
3. Leverage “actionable intelligence” to engage, educate, converse and convert.
WHO to Choose as an ABS Partner?
1. Specialist Partner with proven experience of cross-collaboration
2. Engaged with senior leaders and CxOs
3. Demonstrable success stories using ABS
4. Acts as a consulting partner with research, insights and advice.
Connect with me to understand more about how ABS can help your business…
#ABM #ABS #Strategy #Customeracquistion #Sales #Marketing
