What are the “key elements” 🌈 of Sales Enablement strategy? Sharing my thoughts…✍️

In my earlier post, I shared my thoughts on “gaps” 🔥 between Marketing and Sales teams’ perspective & KPIs; https://lnkd.in/g46QQkd

In this post, I am briefly sharing the “key elements”🌈 of Sales Enablement strategy :-

🎯 1. A Clear Goal.

💡 Common Language for a Common Cause – pipeline, qualified leads, new bookings, proposals, revenue for Q1 to Q4.

💰 2. Target Buyers.

💡 Focus on Few – Your processes, content, technology, time and effort must rally around those buyers who are most likely to buy and minimize with those who are less likely to buy.

📜 3. Content Strategy.

💡 Be the Source – You must develop content based on the on studies, inputs from field sales executives and customer interactions. This would enable you create compelling content to be the prominent source for learning for your target buyers.

What else can do you think can be added to the Sales Enablement strategy 😕?

#SalesEnablement #B2BSales #B2BBuyer #SoftwareSales #Collaboration