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Measuring Marketing Success. How ?

  • March 7, 2023
  • Posted by: Gopal Krishna
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Measuring Marketing Success

Marketing leaders are re-orienting their focus more towards converting “leads into deals” as opposed to traditionally generating leads/MQLs.

This approach to Marketing is not mainstream yet, the survey proves it.

Only 22% of respondents selected opportunity/revenue influence as the key success metric for Marketing teams.

Vs.

Majority 63% measure their success by inbound leads or traditional marketing engagement metrics

While most Marketing teams state “revenue influence” as one of the key metrics, only a few organizations have the required process, data, analytics in place to track and measure this metric

Further this shift in focus is more common in larger, more mature revenue organizations.

This means, smaller to mid-size organizations with less investment in marketing may not be prepared to present metrics on revenue influence.

Following image reveals detailed story…

#B2BMarketing #MarketingMetrics #RevenueMarketing #MeasuringMarketingSuccess #MarTech #CMO



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.