How “Sales Operations” team can be re-structured to provide more support to improve Sales team’s performance! 🏆

Typically, Sales Operations team is mandated to capture orders, generate simple quotes, follow up customer orders & payments and perform admin tasks⏰ ☎️ 📟

I believe, organizations can leverage Sales Operations team to enhance Sales Performance 🏆 ? My thoughts…✍️

💡 1. Identify activities which can be “automated” freeing up team’s resources and time.

💡 2. Leverage team to enhance B2B Customer Experience (Cx) and Seller’s Experience.

💡 3. Co-own Customer segmentation, sales coverage, territory management, quota planning, incentive design, and sales forecasting.

💡 4. Up-skill team to provide data-analytics as an input to sales strategy, buyer’s engagement, sales performance.

💡 5. Evaluate, recommend and manage sales enablement technology tools.

Empowering Sales Operations team requires leadership alignment, new talent profiles, new ways of working with IT, a clear data vision and sales-focused structure, and the right KPIs 🤝 👍

How are you leveraging Sales Operations team? Excited to learn from your experience ⌛️…

Refer to image below for activities allocation 👇

#SalesOperations #SalesAnalytics #B2B #B2BCx #B2BSales