5 Tactics 💡 that may help Revenue Leaders…

According to a recent study from Marketo (now, Adobe), vendors that excel at lead nurturing can generate 🎯 50% more sales-ready leads at a 💲 33% lower cost.

As you know, B2B Buyers have become savvier than before changing the whole landscape – now and in the future…

Buyers are increasingly consuming content across 🌈 digital channels to discover, engage, learn, evaluate and make buying decisions.

Not many vendors are prepared to match-up to the speed and savviness of such buyers…

What does it mean for vendors? 😇

Are you connecting to enough of the right people – early enough in their journey and fast enough once they’ve shown interest – to influence their decisions?

💡 5 Tactics to do so :-

1. Not all accounts are equal, how to prioritize must-win/strategic accounts vs. other accounts

2. Engage and personalize your outreach

3. Automate outreach processes, as much as possible

4. Expand engagement approach

5. Monitor & Measure, everything

I will expand on the above in my next post…

#b2bmarketing
#b2bsales
#buyersjourney
#leadcapture
#leadconversion