HomeMarketing & Sales5 Investment Priorities for CMOs to Transform Marketing;

5 Investment Priorities for CMOs to Transform Marketing;

  • February 28, 2023
  • Posted by: Gopal Krishna
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I talked about how today’s marketing leaders are focused on business performance and how marketing can enable it.

Consistent with this view, following are “5 investment priorities for a CMO”

a) Improve visibility into top business priorities and strategy

b) Reduce repetitive or mundane tasks

c) Reduce the distraction caused by using so many digital tools

d) Create a single place for managing all work

e) Technology leverage – Data-analytics to manage multiple campaigns, streamline marketing workflows, optimize customer journey, demonstrate marketing contribution to business performance

Is your CMO/Marketing team looking at these areas ?

#B2BMarketing #CMO #CustomerJourney #MarketingStrategy #Leadership



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