“5 Ideas” 💡 to make your Sales Pitch more effective?

Sales rep “pitch” their offerings all the time, it makes sense then to make it effective.

Sharing my thoughts for your review and adoption.

✅ 1. Know thy customer

One of the BEST ways to attract attention from customers is to learn about them at multiple levels

Focus on their culture, vision, mission and values

Understand their “strategic priorities” for long term

Learn the motivators and drivers for your buyers

✅ 2. ALL about solving problems, not selling products

Pick ONE problem/need or a strategic priority

Demonstrate depth with details…

Show evidence where you have done, what results you delivered for other customers

Quantify benefits; revenue, profitability, cost savings, productivity

✅ 3. Channels and Messages

Determine which channels you want to choose for outreach

Tailor your messaging per the channel; phone, email, social media,
Ads (retargeting, PPC)

Consistency of your value proposition is super important irrespective of the channel, team or individual

Practice pitches especially when talking to customers over phone and during demonstrations

✅ 4. People buy from people

We ALL know this, people buy from people. Establishing trust, credibility are critical

Know who you are pitching to? CIO, CDO, CTO, CFO. Your messaging must resonate to what C-suite leader cares about.

Messaging and value proposition changes with the context of business environment. For example; retail, travel, banking, insurance…

Add value to your customers in every interaction

✅ 5. Be deliberate about outcomes, at each stage

Be clear and emphatic about what outcome you are seeking at each interaction with your customer

For example; block time for next meeting, responding to a questionnaire.

#sales #productivity #salespitch #buyersjourney #valueselling