Gina KennedyAdministrator
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
Win/Loss Analysis: The Truth Your Sales Team Doesn’t Want to Tell
Most Sales Teams Do Not Really Know Why They Win or Lose Winning 50 deals and losing 35 sounds like useful data. But without structured analysis, most teams repeat assumptions instead of learning patterns. Surface-Level Explanations Are Usually Incomplete Sales teams often say: “We had the better product” “The competitor was cheaper” “The client chose
May 11, 2026Economic Buyer vs. Decision-Maker: Why One Matters More
The Hidden Reason B2B Deals Stall Many deals do not fail because the product is wrong. They fail because the economic buyer was never fully engaged. Decision-Maker vs Economic Buyer The VP of Marketing may choose the solution. The VP of Finance may control the budget. If sales only builds alignment with one side, the
May 11, 2026Sales Stage Definitions: The Unsexy Work That Improves Everything
The Hidden Problem with “Standard” Sales Stages At first glance, your sales process looks identical to your competitor’s: Opportunity, Qualification, Proposal, Negotiation, Close. But the labels hide a deeper issue—each stage can mean completely different things across teams and organizations. When the Same Stage Means Different Things Take “Proposal” as an example: In one
April 30, 2026
contact details
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WINsights has been our partner helping us achieve sales outreach at scale and with success! Throughout our journey, their customer success team has been very responsive and empathetic to our needs…I highly recommend WINsights’ Sales Growth Platform.
