Gina KennedyAdministrator
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
Annual Contract Value (ACV) by Segment: Your Blended Number Is Hiding Opportunity
Why Average ACV Can Mislead Your Sales Strategy Overall Average Contract Value (ACV): $45K Looking only at the average hides major differences between customer segments. ACV by Segment SMB: $18K Mid-Market: $52K Enterprise: $180K Sales Cycle by Segment SMB: 6 months Enterprise: 9 months Revenue Productivity Per Sales Rep SMB: Approximately $54K/year Enterprise: Approximately $240K/year
July 3, 2026Marketing Qualified Lead to Opportunity Conversion: The Invisible Funnel Step
Why MQL-to-Opportunity Conversion Matters More Than Total MQLs 450 MQLs generated 180 sales opportunities created 40% MQL-to-opportunity conversion rate What happened to the other 270 MQLs? Not all were genuine prospects. Some received delayed or inconsistent follow-up. Some didn’t match your Ideal Customer Profile (ICP). Others may have been too early in the buying journey.
July 3, 2026Deal Size Migration: Are Your Customers Trading Up or Down?
Deal Size Migration Analysis: Are You Growing or Just Shifting? Your average deal size increased from $45K to $48K this year. At first glance, that’s 6% growth. But the real question is: Are you winning bigger deals, or are you simply losing smaller customers and replacing them with larger ones? Why Average Deal Size Can
June 19, 2026
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WINsights has been our partner helping us achieve sales outreach at scale and with success! Throughout our journey, their customer success team has been very responsive and empathetic to our needs…I highly recommend WINsights’ Sales Growth Platform.
