Brandon CopperfieldFounder & CEO
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
Deal Velocity by Product Offering: Which Motions Actually Work
Not All Revenue Scales at the Same Speed You’re selling: Platform A Platform B Services All are valuable. But they don’t move at the same pace. Platform A: 45-day sales cycle Platform B: 85-day sales cycle Services: 120-day sales cycle This isn’t just a sales detail—it’s a capital efficiency signal. Speed Changes Everything Platform A
April 17, 2026Revenue Recognition Challenges for Scaling B2B Companies
The $5M vs $3.2M Problem Your billing system shows $5M.Your finance team reports $3.2M in revenue. That gap isn’t an error—it’s revenue recognition. Accounting standards like ASC 606 / IFRS 15 determine when revenue can be recognized, not when cash is received. And for many growth-stage companies, this only becomes visible during due diligence—when it’s
April 17, 2026Churn Cohort Analysis: Finding Where You’re Losing Customers
Averages Hide Risk A 12% annual churn rate looks stable. Predictable. Manageable. But averages compress reality. They flatten: Time-based differences Customer experience variations Product evolution impact What looks “healthy” at the surface can be masking a serious structural issue underneath. Cohorts Tell a Time-Based Story When you break churn down by cohort, you introduce time
April 8, 2026
contact details
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WINsights has been our partner helping us achieve sales outreach at scale and with success! Throughout our journey, their customer success team has been very responsive and empathetic to our needs…I highly recommend WINsights’ Sales Growth Platform.
