Ashley HardyVP Sales and Marketing
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
Customer Concentration Risk: The Hidden Threat to Runway
Customer Concentration Risk: The Hidden Threat in Revenue Having a strong top customer base can look like stability — until it isn’t. When your top 10 customers represent 45% of revenue, things seem fine on the surface. But the risk becomes clear when just one of them churns: Runway drops significantly (e.g., 18 months →
May 22, 2026Revenue Forecast Confidence: The Metric That Matters Most
Forecast Accuracy vs Forecast Usefulness A forecast is only valuable when it is predictable enough to plan around. For example: Scenario 1: $8.2M forecast with ± $2.1M range→ Outcome could land anywhere between $6.1M and $10.3M→ Too uncertain for reliable planning Scenario 2: $8.2M forecast with ± $300K range→ Outcome likely between $7.9M and $8.5M→
May 22, 2026Win/Loss Analysis: The Truth Your Sales Team Doesn’t Want to Tell
Most Sales Teams Do Not Really Know Why They Win or Lose Winning 50 deals and losing 35 sounds like useful data. But without structured analysis, most teams repeat assumptions instead of learning patterns. Surface-Level Explanations Are Usually Incomplete Sales teams often say: “We had the better product” “The competitor was cheaper” “The client chose
May 11, 2026
contact details
feedback form
If you’d like a free consultation, please start by completing the form:
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
WINsights has been our partner helping us achieve sales outreach at scale and with success! Throughout our journey, their customer success team has been very responsive and empathetic to our needs…I highly recommend WINsights’ Sales Growth Platform.
