- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
Now, that’s an interesting stat. By and large, it’s true of modern B2B Buyers.
Those Buyers who do want to talk to Sales, want to hear the messages that are consistent with what they have learnt so far (through their research, mostly online) 👼
Often, Sales executives are NOT prepared to handle such Buyers, which may derail the deal ⚠️
How does a Tech/Software Vendor structure and position themselves in this environment ❓
🌈 1. Build a “Sales Enablement” team.
🌈 2. Bring both Marketing & Sales teams to work together!
🌈 3. Be the best source that your prospective B2B Buyers come to research and learn about what they would like to buy.
What is Sales Enablement ❓
📄 It is a set of processes, content, technology that empowers sales team to sell efficiently and at a high velocity.
Key Elements of Sales Enablement?
✅ 1. A clear Goal.
✅ 2. Target Buyers.
✅ 3. Content Strategy.
Next topic, I will talk about why and how Marketing & Sales teams can work together 👍
I am curious to know if your organization has Sales Enablement function 🤔 ?
#B2B #B2BJourney #B2BCx #B2BResearch #B2BSales
