What’s a “Service Level Agreement (SLA)”between Marketing & Sales teams 🌈 ? Study reveals the relevance of 69 % and 7 % ⭐️

Study stats :

⚡️ “69% of top performing companies rank communicating business goals company-wide as the as the most important and effective way to build high-performing teams.”

⚡️ “While only 7% of the non-top performing company employees know what they need to do to contribute to company goal.”

It’s a HUGE gap. It’s scary 🔥

💡 What is SLA between Marketing & Sales teams in the context of “Sales Enablement”?

👊 Without an SLA, Marketing and Sales teams might be having their own goals and sometimes it may be conflicting with each other.

🤝 With SLA, both teams have a “common revenue goal” 💲 – generating mutually agreed qualified leads and contacting these within a time-frame.

📜 How does an SLA look like? Here’s a sample :

⚡️ “Marketing team will deliver 100 qualified leads to Sales, every month. And each Sales rep contacts assigned leads within 24hrs of receive it.”

Does your organization have defined SLAs between Marketing and Sales team? 👍

I would love to know your thoughts….✍️

#B2B #QualifiedLeads #SLAs #Funnel #Pipeline