What we learn from “350 Professionals” Key Insights 💡 from US, UK, Canada, France, Germany, Australia and India.

📜 Sales Enablement Analytics Report Summary

This year’s report probes into how enablement analyzes its impact across three important areas of the revenue organization:

1. Performance

2. Proficiency, and

3. Productivity

Key insights from the report include :-

💡 1. Performance

Organizational Health Drives Sales Performance.

Tracking components of organizational health—including diversity, culture, and employee engagement—as a measure of talent acquisition and retention leads to business benefit.

💡 2. Proficiency

Training and Coaching towards Behaviour Change.

When training and coaching efforts are guided by a focus in behaviour change or competency improvement—and progress is tracked—the reps and top-line of the business see impact

💡 3. Productivity

Landing Corporate Initiatives with Sales Plays.

Tracking the effectiveness of sales plays can help ensure reps deliver the right messaging to buyers in a way that resonates and entices them to move forward, so it’s no surprise that being effective in this area results in higher win rates.

Please refer to below graphic for improvements…

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