What is “Intent by Activity”? 🎯 3 Ways to measure Signal Strength or Buyers Intent.

✍️ 1. Research :-

i) reading about the same topic across multiple days.
II) researching competitor info
iii) The articles they are reading tend to be older
iv) Content consumption has been as recent as the past week.
v) Google keyword searches are specific and are words your org. cares about.

✔️ Sub-score___________

✍️ 2. Personal & Company Cues :-

i) involved in speaking engagements, blog posts, or interviews whose subject matter are supported by or related to your product.
ii) The account’s company is in a rapid growth period.
iii) hiring for roles that relate to my value proposition.
iv) has had a recent product release.
v) undergone a recent merger or acquisition.

✔️ Sub-score___________

✍️ 3. Marketing Engagement :-

i) recent spike in their engagement with one or more marketing channels.
ii) completing form fills (webinars, whitepapers) and engaged in email nurture campaigns.
iii) engaged on your site as a result of personalized advertising.
iv) attend sponsored events.
v) engaged in your field marketing events.

✔️ Sub-score_________

✅ Total Score: _________

1 = low and 5 = high

🎯 0 – 25: Low Intent | 26-49: Moderate Intent | 50-75: Strong Intent

Source :- Demandbase