HomeRevenue EnablementWhat happens when “Sales & Marketing” teams align and collaborate?

What happens when “Sales & Marketing” teams align and collaborate?

  • February 27, 2023
  • Posted by: Gopal Krishna
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1. Focus on “best” opportunities/accounts :- Organizations start prioritizing their resources on the right and best opportunities/accounts resulting into a high quality leads and concentration of resources to “convert” these leads to sales.

2. Channel sales team efforts :- By focusing on high quality leads/accounts, sales teams are able to channel their efforts to map, engage the “key stakeholders” in these accounts rather than spreading too thin engaging one individual in many accounts.

3. Better customer-centric journey :- Sales and marketing teams are able to deliver better customer experience throughout the buying journey by creating highly engaging content, contextual conversations, connecting their offering’s value with key stakeholders’ KPIs/metrics and aligning to buyer’s short-term and long-term priorities.

4. Measure the outcomes :- Marketing function along with Sales team becomes a key contributor to the revenue growth. Marketing programs are measured by the revenue impact among other metrics.

#ABM #Sales #Marketing #Accounts #Customer #Revenue



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.