What do Marketing & Sales teams share in common? How can they achieve deals closure rate 67% 🎯 ?

Both teams have a lot in common including🤝 :-

1. customer engagement
2. revenue generation and
3. company growth.

As per Marketo (now Adobe), when marketing and sales work together in synergy its possible to achieve two-digit annual growth rates and improve a company’s chances of closing deals by as much as 🎯 67%

🔥 Despite their interdependence, marketing and sales teams often find themselves at loggerheads.

🌈 It’s true that both teams have different KPIs, however, they converge towards the same goal – business growth.

💡 Smart organizations overcome this divergence by combining the forces towards a common vision, unified strategy and shared success,

How do they do that? More about this topic in the next post…

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