What are the “Top 3” Goals 🎯 for Sales Enablement? Study reveals details….

You may be considering forming a Sales Enablement team, when doing so, consider the following top 3 goals :

💰 1. Increase WIN Rates

💰 2. Optimize Revenue

💰 3. New Customer Acquisition

As per the study by HighSpot, respondents said :

🎯 33% of respondents have “Win ratio” as top goal.

🎯 27% of respondents have “Optimize revenue” as top goal.

🎯 21% of respondents have “New customer acquisition” as top goal.

What’s more interesting is, the “priority” in goals changes depending on the role / function in the organization. As an example;

💡 Marketing – “New customer acquisition” is a top goal

💡 Sales – “Optimizing Revenue” is a top goal

💡 C-suite – “Win ratio” is a top goal. No surprises here.

How’s your organization preparing for Sales Enablement strategy?

#SalesEnablement #B2B #B2BBuyers #B2BSales #B2BMarketing