HomeMarketing & SalesWhat are the “Best Practices” for improving Sales Performance in your Organization?

What are the “Best Practices” for improving Sales Performance in your Organization?

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
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1. Strategy Alignment

2. Customer Engagement

3. Performance Support

1. Strategy Alignment

a. GTM strategy – sales, marketing and support
b. Organization structure – following the strategy
c. Talent strategy – identify gaps and fill those roles
d. Data & Analytics – analyze historical data, apply analytics, derive insights and act
e. Define & Measure KPIs – Define KPIs & Metrics, and Measure multiple times

2. Customer Engagement

a. Create opportunities – value positioning consistent across channels
b. Nurture & Grow opportunities – mutual value exchange in every interaction
c. Engage & Manage relationships – empathy and customer-first approach

3. Performance Support

a. Sales enablement – training, periodic assessment, sales kit
b. Knowledge management – best practices, new learnings, cross-collaboration
c. Operations – forecasting, tools, processes, continuous improvement.

What do you think? I would love to know your thoughts…..

#Sales #BestPractices #B2B #Strategy #GTM



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