HomeSales IntelligenceWhat are the “4 stages”🌈 of Sales Intelligence?

What are the “4 stages”🌈 of Sales Intelligence?

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
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✍️ Sales Intelligence :- Having all the information ready to be used to connect with your prospects in a meaningful and actionable way.

🌈 4 Stages :-

1. Industry Intelligence
2. Company / Customer Intelligence
3. Prospect / Buyer Intelligence
4. Contact Intelligence

💡 1. Industry Intelligence :-

a. Is this industry a good fit for your solution?
b. What tools and technology do they use?
c. What drives the industry?
d. How do people in this industry interact and talk?

💡 2. Company / Customer Intelligence :-

a. Is this company a fit for your solution?
b. What are the company’s needs?
c. What is the recent company news?
d. Is there a prior history with this company?
e. What do their competitors use?

💡 3. Prospect / Buyer Intelligence :-

a. Who are you selling to?
b. What’s important to them?
c. How do they communicate?
d. Where are they located?
e. What are they talking about online?
f. What did you talk about before, if not first contact?

💡 4. Contact Intelligence :-

a. How do you reach out?
b. What’s the best time and day to call?
c. What subject lines are they most likely to open?

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You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.