HomeMarketing & SalesWhat approach are you taking to define Ideal Customer Profile (ICP)? 💡 “2 innovate ways” to refine your ICPs.

What approach are you taking to define Ideal Customer Profile (ICP)? 💡 “2 innovate ways” to refine your ICPs.

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
No Comments

As you know, in B2B ICP scenario, there are 6 standard criteria for defining your ✨ ICP :-

1. Industry
2. Company size – number of employees
3. Revenue
4. Geo – region/state HQ
5. Tech-stack
6. Homogeneous – pain points, growth aspirations

If your TAM (Total Addressable Market) is very large, you can narrow your TAM by narrowing numbers. For example; company size, revenue, geo, tech stack.

The better way to refine your TAM is using the innovative method with “behaviour data.”

What is 💡 “behaviour data” ?

Identifying and scoring each ICP by 3rd party data from Internet and 1st party data from your own/onsite engagement . This is “intent data.”

✅ ICP data + Behavioural data score will help you narrow your TAM and prioritize accounts for outreach.

🎯 This approach will help you target those accounts which are highly likely to buy from as compared to others…

#b2bmarketing
#b2bsales
#b2bbuyer
#b2bgtm
#b2bresearch



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.