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Revenue Enablement, How It Reduces Buyers Friction And Sellers Burden?

  • March 7, 2023
  • Posted by: Gopal Krishna
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Revenue Enablement

Often, we see organizations without seamless alignment between marketing and sales.

More so, there’s a glaring gap in alignment between SDR, Customer Success, Product, Marketing & Sales teams…

This causes buyer friction and sellers burden

How to overcome this challenge? Revenue Enablement team could be an answer.

Revenue Enablement :-

1. Expands the focus from “sales only” to revenue driven approach

2. Streamlines buyer and seller journeys

3. Helps seller alignment to buyer behavior throughout the journey

4. Aligns different customer-facing teams towards common goal; new customer acquisition, satisfaction, retention and growth!

5. Standardizes messaging and value proposition across different customer-facing teams

6. With data-insights, optimizes the “return on effort (ROE)” ratio

7. Reduces inefficiencies, redundancies across the buyer & seller journeys

8. Enables channel-partners with essential resources

9. Because Revenue Enablement is strategic, it requires top-down approach.

Is your organization ready to start this journey? Let’s talk.

#B2B #BuyerJourney #BuyerExperience #SalesEnablement #SellerInfluence



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.