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Nike’s “Consumer Direct Offense” Strategy?

  • April 10, 2023
  • Posted by: Gopal Krishna
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October 7, 2020 By

 

1. Drive Innovation as number one competitive advantage.

2. “Nike Direct” as an engine for direct to consumer commerce (B2C) growth for footwear and apparel.

3. New digital innovation platforms helped to fuel NIKE Sportswear, which is now a $10 billion category, the largest sportswear business in the world.

“When we offer more tailored product and experiences, we bring more value to the consumer and it opens up more opportunities to grow our business,” Mark Parker, CEO (ex)



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