- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
As the organization evolves, business environment changes, so are the functions and teams.
This in itself is not a problem, however, evolution should not cause isolation.
💡 What do I mean by that in the context of Marketing?
Classic or traditional marketing has undergone massive changes to adapt new channels to build brand equity, and engage with customers.
✍️ Often, multiple teams within marketing are created – online marketing, social media marketing, product marketing, field marketing, content marketing…..
In most cases, such teams operate independently causing disconnected and disengaged customer experience (Cx).
However, all of these teams have one goal – customer acquisition, retention and growth!
❌ Does your customer aware or care about this siloed approach? NO.
Your customers perceive your brand based on their interactions and experiences with your brand, irrespective of the channel or touch-point.
✅ Forward looking organizations realize this, start creating “coherent marketing strategy” as much as possible. For example; bringing online marketing and social media marketing together!
This strategy focuses on customer’s journey & experience – pre and post purchase. Not channel or the platform.
In conclusion, think in terms of unified process, systems, platforms, data-insights across your channels to provide “unified and consistent” Cx ✨
#marketing
#buyersjourney
#cxstrategy
#channelmarketing
#unifiedcxm
