HomeRevenue EnablementHow’s your Sales Team “prepared & enabled” for changing B2B Buyer’s needs and expectations

How’s your Sales Team “prepared & enabled” for changing B2B Buyer’s needs and expectations

  • February 27, 2023
  • Posted by: Gopal Krishna
  • Categories:
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✍️ In the last decade or so, we witnessed rapid transformation across different functions of large organizations.

✍️ Technology in general and digital transformation in particular have accelerated these changes.

✍️ However, it does not mean organizations across different industries have transformed comparably.

✍️ In the context of B2B Customer Experience (Cx), Buyers started expecting their B2B Cx to match their B2C Cx. ✍️ Sales functions within service providers/vendors (B2B) have not caught up as much with these expectations and changes.

🔥 What exacerbates this scenario is B2B Buyers’ shift from buying products/solutions to “experiences” during pre-sale, sale and post sale. Please refer to the image below.

🌈 How’s your sales team prepared and enabled to “engage” Buyers throughout B2B Sales Cycle?

#B2B #Cx #BuyersJounrey #SalesCyce #SalesTeam



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.