How’s your Content creation gaining “mind-share” 😇 leading to “wallet-share” 💲 ?

“Contributing to Community” series:- 🙏

The importance of “content” in a B2B environment cannot be understated 🔇

💥 Yet, most B2B vendors do not have a “content strategy” aligned to business goals.

🔥 We do not often see marketing & sales teams collaborate on content strategy.

My learnings :-

💡 1. Content must inform, educate and contribute to the knowledge base of your target customers

💡 2. Content must highlight problems, challenges that your product/service can solve for your customers

💡 3. Content you produce and the channels you publish must aim to be the most prominent sources of education for your customers

💡 4. Content must be intrinsic to your sales process and buyer’s journey

💡 5. Content must influence, persuade and inspire action!

💡 6. Content must contribute to sales revenue.

In the world of information inundation, “attention”✨ of your target buyer is most important to your business.

I hope my learnings would help you.

How’s your content gaining “mind-share” prior to the “wallet-share” of your customers? 🎯

I am curious to learn from your experiences…

#contentstrategy
#contentmarketingstrategy
#salesenablement
#salesengagement
#marketingandsales