HomeB2B Customer ExperienceHave your heard of “Customer-centric, Customer-obsessed and Customer-devoted” companies? Let’s look at a few examples

Have your heard of “Customer-centric, Customer-obsessed and Customer-devoted” companies? Let’s look at a few examples

  • February 28, 2023
  • Posted by: Gopal Krishna
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What is “Customer-Centricity”?

Everytime organizations take a decision, it considers the impact that decision will have on customers. Customer-centric organizations are aware that for them to be successful, their customers need to succeed. It’s not about selling your products or services but about helping customers solving their problems or getting stuff done for them.

Examples – IBM, Intuit, Rich Products

What is “Customer-Obsession”?

Everyone in the organization cutting across the functions is involved in providing value to customer. Throughout the organization, customer needs and expectations (functional and especially emotional) are well understood and response is often proactive and appropriate.

Example – Amazon

What is “Customer-Devotion”?

Every interaction with customer is an opportunity to engage, excite and build relationship. Organizations gain insights into individual customer’s rational and emotional needs. It’s requires progression from personalization to individualization.

Example : Leisure/hotel industry as an example;

#Cx #CustomerExperience #CustomerObsession #CustomerDevotion #Strategy



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On-boarding to Activation – 1 week or less.