- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
In the last post, I highlighted π “4 Stage Sales Intelligence.”
My π‘ “5 Tips” on the what questions you must ask self BEFORE reaching out to your prospects.
β‘ 1. News Update :- have they got any great news announced like new product release or a new acquisition. Contextualize your reach out on how your offering can help.
β‘ 2. Troubleshoot :- are they facing issue like security breach, compliance issue and the like. Highlight how you can alleviate the current crisis or prevent such issues re-occur.
β‘ 3. Invoke Competition :-Do you know if their competitors are making any big moves that will impact them? Tell them how your offering can give them competitive advantage!
β‘ 4. Did I say Timing Matters ? :- Do your research on “best practices” for reach-out – day, time, channels, etc. This will improve your chances of response – open/reply email or pick the phone.
β‘ 5. Leverage LinkedIn :- Invest time to understand “common cues” – connections, groups, interests, college, and posts/articles – can be “ice breakers” to start the conversation!
Did I miss anything? I invite you to review and add…
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