DO “GLOBAL BRANDS” CARE ABOUT CUSTOMER EXPERIENCE (CX)? LET’S LOOK AT LIVE EXAMPLES.

We hear so much about Cx. One of the ways to understand the seriousness and the impact of Cx is to know what global brands are doing. I thought sharing a few examples would help, here you go:

1. Nike’s “Consumer Direct Offense” Strategy

2. Starbucks “Digital Flywheel” strategy driving world’s largest Rewards Program

3. Coca-Cola “Digital First Business”

4. Wells Fargo “Customer-centric” banking

5. The Ritz-Carlton, 6 Six Pillars of “Gold Standards”

6. Apple Stores, “Genius Bars” for customer service

7. Sprint, “Listen > Think > Empower > Create > Delight”

8. Zappos, “Delighting Customers & Empowering Employees”

9. Macy, “M.O.M. My Macy’s localization, Omnichannel integration and MAGIC Selling customer engagement.”

#Cx #Customerexperience #Digital #Transformation #Strategy