HomeBrand Digital StoriesCoca-Cola – how they want to “lift and shift” 21 Brands worth at least $1 Billion, each.

Coca-Cola – how they want to “lift and shift” 21 Brands worth at least $1 Billion, each.

  • April 10, 2023
  • Posted by: Gopal Krishna
  • Categories:
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Coca Cola – Hungry for Growth. Thirsty for Transformation.

Vision:  To become “total beverage company”

Coca-Cola is accelerating growth of a leading consumer-centric brand portfolio with an ambition to drive $150 billion in revenue.

It has 21 Brands worth at least $1 Billion each, looking at “lifting and shifting” the best and biggest successful ideas from one country/region to the other to create as many Billion $ Brands as possible.

How digital transformation is helping it’s vision. “Digital First Business” focus areas;

1. Consumer experiences
2. Company’s customers (outlets)
3. Operational transformation
4. Business transformation
5. Cultural transformation
6. Competitive differentiation.

‘‘Our consumers are different. They have different behaviours, different preferences… [they] engage with us in very different ways… in mobile, on web, in social, through AR.” David Godsman, Chief Digital Officer

#Coke #Strategy #Digitaltransformation #Cx #Brands #Marketing



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