- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
🎯 Goal :- Maximize Marketing & Sales ROI.
💪 Action :- “Align to Win” New Customers.
🌈 Stages in Sequence :-
1. Identify
2. Attract
3. Engage
4. Convert
5. Close
6. Measure
1. Identify
Leverage “data tools” to identify Total Addressable Market (TAM), and narrow your focus to Target Account List (TAL).
2. Attract
“Attract attention” through target ads, re-targeting and campaigns to drive buyers to your digital channels – website, social media.
3. Engage
“Personalize” as much as possible, especially your web pages. Add “relevant & valuable” content across website, programmatic ads, social media and email campaigns.
4. Convert
Capture customer/buyer information to measure “buying signal strength” for prioritizing opportunities for sales.
5. Close
Focusing on “leads to deals” through demo, proposals, negotiations for $ impact/revenue.
6. “Measure what matters” to improve your performance at each stage – KPIs/Metrics.
Tool Vendors & Partners :- You have two options
A. “Do it yourself”
B. “Done for you”
More about it in next post!
Trust this gives you fundamental understanding on Account Based Sales. I would love to learn from your experiences…
#salesperformance
#salestools
#marketingeffectiveness
#analyticsinsight
#dataanalysis
