“4 Ways” 💡 Sales Execs can elevate productivity?

In simple terms, Sales productivity relates to maximize output ($ales) with optimum input – time, effort and cost.

Here are the “4 ways” to improve Sales Productivity :-

✅ 1. Train to learn new behaviours

What specific results is your sales team focused on achieving? Determining specific actions, they need to take, and empowering the team with the context, practice and guidance needed to practice these actions. This is a classic “sales enablement” scenario which organizations started focusing on.

✅ 2. Deliver value at each stage of Buyers journey

Most of sales reps may be tempted to sell based on the product features and capabilities. Adapting your product to buyers’ initiatives and drive value at each interaction very likely improve engagement, conversion and closure.

✅ 3. Measure Sales Pipeline and Sales Funnel

Looking at your overall sales pipeline and sales funnel conversion at each stage will reveal insights. Each data point will help you narrow where the challenge is to be able find answers. For example; meetings booked vs. meeting shows, conversion of leads to opportunities. Tailoring training to specific scenarios will prove to be effective.

✅ 4. Measure training effectiveness

Ensuring training is personalized and adopted by sales team but also track whether such training initiatives helping acquire new skills and behaviours. Measuring the training participation, time spent on modules, tests results, and application of new tactics in sales process.
All these can be tracked through data to assess the effectiveness and improvements in your overall sales performance.

I realize, the above just a representative list of ways sales team’s effectiveness can be improved.

I am keen to know different ways your organization may be adopting…

#sales #salesenablement #salesmanagement #salesleadership #training