- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
💡 1. Common vision, unified strategy and shared success,
Create a unified marketing and sales strategy. Set the teams to achieve common and complementing goals. Example; Revenue target.
💡 2. Open, transparent and continuous communication
Inculcate the culture of open communication between both the teams. Have each team’s members participate marketing and sales teams to exchange different perspectives.
💡 3. Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL).
Define what MQL and SQL mean, when does the hand-off between the two occurs, who has the primary responsibility and what the measurement/metric should be?
💡 4. Centralized Knowledge
Access to marketing team strategy, tools, content in generating MQLs and sales team process/methodology in converting MQLs to SQLs. Both teams must have access to these insights, how they are aligned to evolving and complex B2B Buyer’s journey?
What else can be added to the above? I would love to hear your thoughts…
#markering
#sales
#marketingsales
#teamcollaboration
#revenuegrowth
