- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
A simple definition of Sales Engagement is the sum of interactions a sales reps has with a prospective buyer throughout the sales cycle or buyer’s journey…
Interactions with your prospective buyers are typically multi-channel – email, direct mail, phone, sms, voice mail, social media.
Advent of technology, data, automation, AI has accelerated the adoption of sales engagement platforms/tools for scale…
Such platforms/tools not only help you with interactions at scale but also determine sequence of steps, insights on when to engage and how to engage your buyers to drive better response.
What to look for in a Sales Engagement platform :-
✅ Contacts: decisions regarding account-based selling
Prospect data management
Account-based selling support
✅ Workflow: scale your engagement strategy
Email/call sequencing
Email scheduling
Outreach templates
CMS/Email integrations
✅ Analytics: insights on how sales rep and buyers’ response
Open rates/views
Content engagement activity
Rep activity
✅ Calling: to boost sales rep productivity
Call types
Click-to-call
#b2bbuyer #b2bsales #buyersjourney #salestools #salesstrategy
