- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
This is more relevant for Scale-up and Mid-market B2B Vendors.
Such Vendors have TWO options :-
A. “Do It Yourself”
B. “Done For You”
🔧 🔨 A. Do It Yourself :-
Tools provide required training, set-up, best practices, templates and support to set you up for running the show yourself. It’s “learning by doing” especially if you are not used to such tools. However, anybody can learn, over a period of time!
The responsibility of generating “results” is yours…
🤝 B. Done For You :-
Everything mentioned below is executed for you by the tool vendor in a “collaborative” model. You must ensure to ask for “outcomes” as you are paying premium and trust the experts to deliver for you!
Depending on which option you choose (A or B), different points are relevant. However, sharing an exhaustive list for your reference.
💡 “20 Point” Checklist :-
1. Data (contacts/leads)
2. Email “Warm-up”
3. Outreach
4. Data-analytics
5. Templates
6. A/B Test
7. Multi-channel Outreach
8. Ease of Use
9. Buying “Intent Data”
10. Content Leverage
11. Integrations
12. AI /ML
13. Dedicated Advisor
14. World-class Customer Success Team
15. Pricing / Subscription Simplified
16. Price Vs. Value
17. Define First. Measure Next (Quality & Quantity of Leads)
18. Commitment / Guarantee
19. Follow the Process
20. Help the Vendor, Help You
The above list is in no particular order…
I will elaborate on each of the above in 2 part series…
#toolvendor
#b2bsales
#b2bmarketing
#dataanalytics
#doneforyou
