HomeMarketing & Sales10 Marketing Metrics, ready eckoner to track and measure…

10 Marketing Metrics, ready eckoner to track and measure…

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
No Comments

There is of course much more to Marketing Metrics.

Following metrics can be a great starting point if you are not tracking already…

# 1 – Leads generated across channels

# 2 – Website visitors

# 3 – Revenue impact by campaigns, inbound leads

# 4 – Open Rate (Email campaign)

# 5 – New visitors (%)

# 6 – Number of web page views

# 7 – Video watch %

# 8 – Click Thru Rate (CTR)

# 9 – Lead Magnets downloaded

# 10 – Newsletter/Blogs subscribers

#B2BMarketing #MarketingMetrics #MarketingAnalytics #MarTech #CMO



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.