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Custom Insights

1:1 Account Strategy (WINbook) Deliverable

WINbook – Bespoke actionable intelligence helping vendors “align & win” strategic accounts. We help you align with your strategic accounts at multiple levels – MVV (Mission – Vision – Values). Strategic objectives. Initiatives & priorities. Key decision makers. Technology landscape and more…

  • Context – RFx response, Must-win accounts’ marketing & sales strategy.
  • Results – contextualized messaging to gain mind-share and inspire action
  • Commitment – discover information as long as it’s available
  • Price – fixed price per the scope.

You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.