- April 10, 2023
- Posted by: Gopal Krishna
- Categories:
1. Drive Innovation as number one competitive advantage.
2. “Nike Direct” as an engine for direct to consumer commerce (B2C) growth for footwear and apparel.
3. New digital innovation platforms helped to fuel NIKE Sportswear, which is now a $10 billion category, the largest sportswear business in the world.
Nike’s Cx Initiatives :
A. Nike Plus (Nike+) App, gathers data on customer buying patterns and preferences. Nike Plus consumers can interact with the brand, even when they’re not buying a Nike product, through health tracking and workout instructions.
2. The SNKRS App, the world’s number one footwear shopping app, and it’s completely transforming how consumers shop for sneakers. Using data in many different ways.
3. Nike Live, Nike is planning a new retail store called Nike Live, which is a “small-format, data-driven store with an assortment influenced by what consumers are buying from surrounding zip codes.”
“When we offer more tailored product and experiences, we bring more value to the consumer and it opens up more opportunities to grow our business.” – Mark Parker, CEO (ex)
