10 Sales Performance Metrics 🎯 Leaders Must Measure & Manage.

As you know, there a few critical metrics sales leaders track to manage and improve performance :-

1. Total revenue

2. Year-over-year growth

3. % Percentage of revenue from existing customers

4. % Percentage of revenue from new business

5. % Percentage of sales reps attaining 100% quota

6. Revenue by product or product line

7. Net Promoter Score (NPS)

8. Customer lifetime value (CLV)

9. Market penetration

10. Customer acquisition cost (CAC)

I will particularly elaborate on :-

💡 3. % Percentage of revenue from existing customers

✅ 62% organizations tracked this metric post-pandemic (2020-21), as opposed to 40% pre-pandemic (2019)

Understandably, there’s heightened focus on existing customers.

Further, organizations that track percentage of revenue from existing customers report higher customer retention to organizations that don’t

Existing customer-centricity and growth has assumed greater importance for sales leaders.

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