How Vendors who excel at lead nurturing can generate 🎯 50% more sales-ready leads at a 💲 33% lower cost?

In my last post, I shared 5 tactics for Revenue Leaders, elaborating the same :-

💡 1. Not all accounts are equal

Define your ideal customer profile (ICP), buyers and prioritize strategic accounts. Build engagement strategies for both high and low-priority customers.

💡 2. Engage and personalize your outreach

Use data, AI to prioritize tasks and leads according to propensity for a return. Align marketing & sales to build messaging, templates, and cadences that can be personalized, launched, and tracked at scale.

💡 3. Automate outreach processes, as much as possible

Use automation to create cadences (messages), progress them through stages, alert record changes, and capture data in CRM.

💡 4. Expand engagement approach

Map accounts to plan engagement with decision-makers, influencers, detractors to increase your chances of closing deals.

💡 5. Monitor & Measure, everything (leads to opportunities)

Where do they come from?
What % progress vs fall through?
Where do they fall through? How many touchpoints are required for a lead to progress?
What activities lead to the desired outcomes?

#sales
#marketing
#b2bsales
#conversionrateoptimisation
#conversionrate