Do you measure these 3 metrics – Sales Cycle Length, Addressable Market Size and Lead-to-Opportunity-to-Sale Conversion Rates? Ideas for 💡 “top 10” metrics for marketing and sales…

1. Marketing Cost Per Sale
2. Customer Lifetime Value
3. Nurture Database Performance
4. Sales Cycle Length
5. Addressable Market Size
6. Lead-to-Opportunity-to-Sale Conversion Rates
7. Deal Size
8. Qualified Leads
9. Referrals
10. Customers

In this post, elaborating on 4 to 6.

💡 4. Sales Cycle Length

What’s the duration of each stage in the sales process?

Is the lead qualified and actively considering buying?

Where are your opportunities getting stuck and is there anything you can do to proactively move them through more quickly?

💡 5. Addressable Market Size

Does your entire organization define your target market the same way?

Depending on the maturity of your market, you may also want to make sure your addressable market is small enough.

Are you unique enough for your immediately most addressable customers, or are you reaching too broadly?

💡 6. Lead-to-Opportunity-to-Sale Conversion Rates

How many leads does it take to create an opportunity, and how many opportunities end up closing?

Can you break this information down by lead source, vertical industry and sales rep.?