Are you measuring these metrics? Ideas for 💡 “top 10” metrics for marketing and sales…

1. Marketing Cost Per Sale
2. Customer Lifetime Value
3. Nurture Database Performance
4. Sales Cycle Length
5. Addressable Market Size
6. Lead-to-Opportunity-to-Sale Conversion Rates
7. Deal Size
8. Qualified Leads
9. Referrals
10. Customers

In this post, elaborating on first 3, below.

💡 1. Marketing Cost Per Sale

This is a critical metric that you need to track from leads through the closure.

This helps you understand not only spend efficiency but cost per lead source and, eventually, lifetime value of leads you may be generating from higher-priced channels.

Even better if you can track those leads through to renewals, referrals and other post-sale activity.

💡 2. Customer Lifetime Value

What are you willing to spend to acquire a new customer?

Which customers are most profitable to you? What do they look like, where do they come from, and how can you get more of them?

💡 3. Nurture Database Performance

How are you defining a lead that’s in a “nurture” stage – qualified but not yet ready to buy?

What number and percentage of deals come out of your growing nurture database?

Do you know what caused their movement out of nurture and into an active buying cycle?